Moss & Morning
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Social Selling for Small Businesses

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  • Wow what a powerful course packed with tons of great information. This course content along certification are such a great addition and complement to the studies, certificates, and courses that I have already completed. Kristina M. B.
  • I really enjoyed this course. The information was provided to me in bite-sized pieces which made it easy to understand and to take in. It had all the relevant info that I needed to learn and has follow up exercises and tips for me to take away and keep working on. Candice B.
  • I found this course very easy to follow and extensive. It met my needs exactly! Christine N. P.

Course Overview

Social selling isn’t just a fad or the latest approach to selling that businesses need to adopt. It’s a result of the massive integration of social media in how we conduct our lives. Sales professionals understand they can connect to and leverage these habits.

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9 Modules

59 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $300

Course Description

This course is designed for entrepreneurs and sales professionals to learn how to function in that space. In this course, we’re going to explore how social selling is an essential requirement for sales teams, and how the relationships that are created and nurtured within social media will help you grow and sustain your business. We’ll also learn how to apply specific techniques to connect with your audience and potential fans in the social space.

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  • MODULE 1 • 3 LESSONS

    COURSE OVERVIEW


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 8 LESSONS

    DEFINING SOCIAL SELLING


    • It Is What It Is
    • The Relationship Between Social Media and Sales Professionals
    • Pre-Assignment Review
    • Pre-Assignment Review II
    • Pre-Assignment Review III
    • Getting Clear
    • What’s Your Purpose?
    • Case Study

  • MODULE 3 • 8 LESSONS

    DOING YOUR RESEARCH


    • Who Will You Connect With?
    • Who Will You Connect With? II
    • Why Do You Want To Connect With Them?
    • How Will You Connect and Engage?
    • Making Connections
    • Making It Work
    • What Do You Need?
    • The Changing Marketplace

  • MODULE 4 • 7 LESSONS

    BUILDING RELATIONSHIPS


    • Who Do You Know?
    • What It’s All About
    • Expanding Your Circle
    • Other People’s Content
    • Making Connections
    • Blog Post: Think You Can Ignore a Cracked or Pitted Windshield?
    • Question

  • MODULE 5 • 9 LESSONS

    SHARING CONTENT


    • Being Relevant
    • Making Connections
    • Helping Your Sales Team Flourish
    • What About You?
    • Defining Yourself
    • Coaching Your Team
    • Listen and Learn
    • Case Study
    • Getting in Touch

  • MODULE 6 • 11 LESSONS

    LEVERAGING TECHNOLOGY


    • Diving In
    • Social Platforms – LinkedIn
    • Getting Started
    • Getting Started II
    • Getting Started III
    • Getting Started IV
    • Social Platforms – Twitter
    • Knowing When You’re There
    • Summary
    • Social Platforms – The Beauty of Pictures
    • Social Platforms – The Beauty of Pictures I

  • MODULE 7 • 3 LESSONS

    MEASURING THE RESULTS


    • Measuring Social Media
    • Measuring Social Media II
    • Your CRM

  • MODULE 8 • 3 LESSONS

    KEEP GOING FORWARD


    • Keep Moving
    • Making Connections
    • Making Connections II

  • MODULE 9 • 7 LESSONS

    A PERSONAL ACTION PLAN


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion

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