Moss & Morning
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Identifying and Combatting Fake News

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  • I am truly glad that I decided to enroll in this course as I have learned a lot of new information that I was not aware of before. Amber K.
  • I love this course, it was packed with useful information. Jessie M. D.
  • The course was interesting, idea forming and I did learn a lot in a short amount of time. Karlalouise W.

Course Overview

In this day and age, it’s becoming increasingly important to learn how to recognize fake news and deal with it if necessary.

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8 Modules

66 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $300

Course Description

Learn how to define ‘fake news’ and to recognize the difference between ‘fake news’ and objective reporting. Understand the impacts of ‘fake news’ on organizations and examine proactive strategies and how they work and why they are essential.

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  • MODULE 1 • 3 LESSONS

    COURSE OVERVIEW


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 2 • 7 LESSONS

    EVOLUTION OF 'THE TRUTH'


    • The Truth
    • Pre-Assignment Review
    • Fake News Defined
    • Making Connections: Your Thoughts
    • The Media Safety Valve
    • The Media Safety Valve II
    • Making Connections: Your Advisors

  • MODULE 3 • 5 LESSONS

    THE CHALLENGE OF 'SOCIAL"


    • What is the Purpose of the Media?
    • Then a Few Things Happened...
    • Making Connections: Social Communication
    • Feeding the Machine
    • Making Connections: Your Advisors

  • MODULE 4 • 13 LESSONS

    LIFE OF A TARGET


    • Links in the Chain
    • The Audience
    • The Audience II
    • How Fake News Spreads I
    • How Fake News Spreads II
    • You as a Link
    • Abundance Mentality
    • Making Connections: Power of Persuasion
    • Understanding Your Company I
    • Understanding Your Company II
    • Making Connections: Newsfeed Search
    • Forums for Your Audience
    • Making Connections: Storefront Review

  • MODULE 5 • 7 LESSONS

    DECONSTRUCTING FAKE NEWS


    • Deconstructing Fake News
    • Deconstructing Fake News II
    • Deconstructing Fake News III
    • Making Connections: A Fake News Encounter
    • Separating Fact from Fiction
    • Separating Fact from Fiction II
    • Making Connections: Real or Fake

  • MODULE 6 • 11 LESSONS

    COPING WITH A CRISIS


    • Coping with a Crisis
    • From Crisis To Opportunity
    • Crisis Defined
    • Crisis Defined II
    • Shrinking the Target
    • Shrinking the Target II
    • Shrinking the Target III
    • Shrinking the Target IV
    • Making Connections: Reaction Time
    • Staying Clear of the Smear
    • Real Versus Fake Revisited

  • MODULE 7 • 13 LESSONS

    PROACTIVE APPROACHES


    • Letting Social Media Serve You
    • Understanding Your Customers
    • A Closer Look at Customers Activity
    • Relationships Reviewed
    • The Customer Is Always Right
    • The Customer Is Always Right II
    • Making Connections: A Look at Methods
    • Examining Your Ingredients
    • Making Connections: Checklist
    • Reaching Out Online
    • Making Connections: Reaching Out
    • Maintaining the Momentum
    • Your Fake News Reaction Online

  • MODULE 8 • 7 LESSONS

    A PERSONAL ACTION PLAN


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion

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