Moss & Morning
background

Building a Brand on Social Media

START THIS COURSE TODAY
  • This course has been absolutely amazing. So much FUN!! It has helped with incorporating amazing, small but effective changes. Susan N.
  • Easy to read, very informative. Bought a couple more courses for different subjects, excited to start them! Dakota M.
  • Great course! Well organized and packed full of information! Alice D.

Course Overview

Your brand speaks for your company and its products and/or services. In today’s online focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

background

10 Modules

44 Lessons

Knowledge Checks

Digital Workbook

Certificate

Tutor Support

Course Value $350

Course Description

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

background

  • MODULE 1 • 3 LESSONS

    Course Overview


    • Learning Objectives
    • Pre-Assignment
    • Pre-Course Assessment

  • MODULE 1 • 5 LESSONS

    Defining the Terms


    • What is Branding?
    • What’s in a Brand?
    • What is Social Media?
    • The Rise of Social Media
    • What is Social Media Branding?

  • MODULE 3 • 7 LESSONS

    Building Your Social Media Branding Strategy


    • Key Ingredients for Your Branding Strategy
    • What Do You Want the Brand to Say?
    • What is the Brand Saying Now?
    • How Will the Brand Come to Life
    • What Resources Will We Have?
    • How Will We Evaluate Our Progress?
    • Pre-Assignment Review

  • MODULE 4 • 1 LESSONS

    Identifying Your Social Media Audience


    • Building an Audience Profile

  • MODULE 5 • 3 LESSONS

    The Key Social Media Platforms


    • Choosing the Right Platform for Your Brand
    • Making Connections
    • Looking at the Options

  • MODULE 6 • 9 LESSONS

    Creating Brand-Focused Messages


    • What’s In a Message?
    • Looking at the Messages, Part One
    • Looking at the Messages, Part Two
    • Looking at the Messages, Part Three
    • Making Connections
    • Dealing with Negative Feedback, Part One
    • Dealing with Negative Feedback, Part Two
    • Case Study: United Breaks Guitars… And Their Brand
    • If You Break It, Then Fix It

  • MODULE 7 • 1 LESSONS

    Building Customer Trust


    • Making Connections

  • MODULE 8 • 5 LESSONS

    Developing a Communication Strategy


    • Developing Social Media Guidelines for Your Brand
    • Making Connections
    • Letting Others Speak For You
    • Case Study: The Fiskateers
    • Building Partnerships

  • MODULE 9 • 3 LESSONS

    Reviewing and Revising


    • Evaluation Tools
    • Signs of Trouble
    • Choosing a Course of Action

  • MODULE 10 • 7 LESSONS

    Personal Action Plan


    • Starting Point
    • Where I Want to Go
    • How I Will Get There
    • Course Summary
    • Recommended Reading List
    • Post-Course Assessment
    • Course Completion